NOVA Ferestre: a bilingual website, configurator and SEO for Moldova

NOVA Ferestre is a website created by ADS Moldova for a business supplying windows, doors and panoramic systems in Moldova. The project needed to present the products convincingly while helping visitors move from a general idea to a useful enquiry. In this industry, an attractive photograph is only the beginning. Customers also need to understand dimensions, profiles, glazing, colours, installation and the information required for a quotation. The website is organised around those practical questions.

The work covers web design and development, a structured catalogue, a configurator, a contact form, a blog, SEO foundations and preparation for Google and Meta advertising. Russian is the main language, with Romanian providing an additional version of the customer experience. This article explains the delivered features, the relationship between the pages and the purpose each component serves for a business that prepares individual quotations.

Connecting product discovery with a useful enquiry

A visitor might be looking for one apartment window, doors for a new house or panoramic glazing for a terrace. These situations require different information. We organised the website so that people can first identify the relevant product category, then find explanations and actions suited to their project. The homepage introduces the offer, the catalogue explains it, and the configurator and contact page support the enquiry.

This structure also gives the sales team a clearer starting point. A conversation that includes a product type, approximate dimensions or a configuration contains more context than a general question about price. The website prepares the discussion between the customer and the specialist while keeping technical information approachable. Visitors can explore at their own pace before choosing how to make contact.

Premium design shaped by light and living spaces

The first screenshot shows the visual direction: a contemporary home, generous glazing, natural colours and green accents associated with the NOVA Ferestre identity. The main photograph places the product in its everyday setting. Before entering the catalogue, visitors can see how windows relate to light, architecture and the experience of a living space. This makes the opening section relevant to the customer's intended outcome.

Typography, contrast, spacing and buttons establish a clear hierarchy. The main actions lead to configuration and the catalogue. Further down the page, diagrams and concise explanations alternate with photography, giving practical information a place alongside the visual presentation. The design helps visitors understand the offer and find a next step, including when browsing on a phone.

A catalogue organised around recognisable needs

The catalogue groups PVC windows, PVC doors, panoramic systems, balcony glazing and accessories. Each category corresponds to a need that customers can recognise without specialist knowledge. They can begin with the space they are improving and then explore profiles, opening arrangements and additional options. This sequence makes a broad product range easier to navigate.

The public presentation includes Deceuninck and Brokelman profiles and connects them with the choice of a configuration for the home. Separate categories also provide relevant destinations for future advertising. An advertisement about panoramic glazing can lead to that subject directly, maintaining continuity between the message that attracted attention and the information on the destination page.

Window diagrams and examples of dimensions

The second screenshot shows cards with familiar configurations: a two-sash window, a three-sash window and a balcony assembly. The drawings communicate proportions and dimensions, while product information sits beside an action for requesting a price. A visitor who does not know the technical name of a construction can recognise a similar arrangement visually.

These diagrams provide orientation. The website explains that final dimensions, profiles and specifications are confirmed after measurement. That distinction keeps the examples useful while leaving room for the particular requirements of each opening and property. The cards support a more precise conversation; the illustrated configuration remains a starting point for an individual quotation.

The configurator prepares the details of a quotation

The NOVA Ferestre configurator allows visitors to choose the construction type, width, height, glazing, colour, quantity and installation option. A visual summary presents dimensions and calculated area. Actions are available for requesting a quotation and downloading the configuration. Customers can gather their preferences before speaking with a specialist instead of trying to describe every detail from memory.

The tool prepares an individual quotation rather than displaying a fixed final purchase price. The exact price is confirmed according to the configuration and measurement. This approach suits customised products: visitors participate in defining their request, while the business retains the technical validation needed to confirm specifications and cost. It also gives the conversation a more organised foundation.

Contact form and continuation through WhatsApp

The contact page brings together the telephone number, address, opening hours and a map link. The form requests a phone number and explains the processing of information needed to respond to the enquiry. It also describes the next step: after saving the request, WhatsApp opens so the visitor can review and send the message. The interface makes that sequence visible before submission.

For the business, the connection between the website and messaging provides a familiar communication channel. For customers, both a telephone call and a form enquiry remain easy to find. Supporting copy helps people prepare approximate dimensions, quantities and colour preferences. The form starts a discussion about the project and gives the team information with which to continue it.

Russian first, with a Romanian version

The website has separate addresses for its Russian version and Romanian version. Navigation, product categories, the configurator, articles and contact information follow the same logic. Visitors can select their preferred language while retaining a recognisable route through the offer. Russian is the primary version, and Romanian extends access for the local audience.

Separate language addresses are also useful for advertising. A Russian advertisement can point directly to the relevant Russian page, while a Romanian advertisement can use its Romanian equivalent. Public pages include canonical addresses and links between language versions. These technical elements help organise the two versions consistently within the site's overall structure.

NOVA Journal helps customers understand their choices

The third screenshot presents the editorial section. Articles address specific questions: choosing windows, comparing double and triple glazing, and understanding condensation. These topics relate directly to decisions customers make before requesting an offer. The blog provides space for explanations that would be too detailed for a product card or an advertising message.

For NOVA Ferestre, editorial content complements the catalogue. A visitor can read a guide, understand which details deserve comparison, and return to a product page or the configurator with better questions. Thematic photography and article links are integrated into the main presentation. This gives the blog a visible role in the customer journey and a place to grow as new questions arise.

SEO structure and preparation for indexing

The SEO work includes organising pages around products and search intentions, relevant titles, descriptions and internal links. The public website provides an XML sitemap, robots.txt rules and canonical addresses. Russian and Romanian pages are connected through language annotations. Structured data describes the company, its activity, contact information and navigation, giving search systems explicit context for the information on the site.

Publication and work supporting indexing form part of the project delivery. Subsequent organic performance is a separate stage to observe over time. This case documents implemented features without assigning rankings, traffic or enquiries for which no reports are presented. The foundation supports future monitoring and content development based on actual customer questions and the pages that need further explanation.

Preparing content for discovery by AI systems

The AI visibility component focuses on making the offer understandable from public pages. The company name, product categories, location, contacts and explanations are organised consistently. Catalogue pages, articles and frequently asked questions provide explicit information, while structured data identifies important entities. These elements complement SEO and the ability of legitimate crawlers to access the content.

This preparation gives systems that search and summarise information clearer source material. Whether a particular AI service cites the website remains a decision of that platform; a technical configuration cannot guarantee inclusion. ADS Moldova's contribution is a coherent public information base that can be explored and interpreted, with the commercial offer and contact details clearly identifiable.

Security and preparation for Cloudflare integration

Security considerations accompany the design and development work. The website is available through HTTPS, and the contact form explains why information is requested. Privacy, cookie and terms pages are accessible from the footer. For a business receiving online enquiries, these elements help create an understandable interaction with visitors and provide a place for relevant information about the process.

Cloudflare integration is in preparation and represents the next stage of the protection work. Its configuration will need to preserve page availability, contact form operation and access for legitimate indexing crawlers. Keeping this stage distinct from already published functionality gives an accurate account of the project's current state. The website is live, and strengthening its protection remains part of its continuing technical development.

Preparing for Google Ads and Meta Ads

Advertising preparation starts with the destination. NOVA Ferestre provides distinct product categories, pages in two languages, relevant imagery and visible contact actions. These support a close connection between an advertisement and a suitable page, whether the message concerns apartment windows, panoramic systems or a configuration request. The website gives future campaigns a structured place to send interested visitors.

The meaningful actions for campaign evaluation include enquiries, calls and WhatsApp contact. Account configuration, event measurement and consent handling should be checked before advertisements are launched. The project is presented as prepared for that next stage. A published website and suitable landing pages establish the basis for promotion; active campaigns and measured commercial results require their own implementation and evidence.

What the project gives the business

NOVA Ferestre now has a digital presence connecting product presentation with enquiry preparation. Customers can explore the catalogue, recognise a suitable configuration, select options, read explanations and choose a contact channel. For the business, the site provides a common foundation for communication, content and promotion. Further development can follow the questions received by the team and observations from real use.

The NOVA Ferestre case study brings together the deliverables and project screenshots. Businesses looking for a comparable structure can explore ADS Moldova's services for website creation, SEO, AI visibility and Cloudflare performance and protection. The aim is a website whose products, explanations and actions work together around the customer's actual needs.