Case studyCompleted

NOVA Ferestre: a bilingual website, configurator and SEO for Moldova

A windows and doors website created by ADS Moldova: RU/RO, catalogue, configurator, form and WhatsApp, blog and SEO. Prepared for Google and Meta Ads; Cloudflare integration is in preparation.

ADS Moldova’s role
ADS Moldova — web design and development, catalogue, configurator, form, blog, SEO and preparation for promotion.
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NOVA Ferestre Russian homepage with a modern home, panoramic windows and links to the catalogue and configurator
NOVA Ferestre design: products in a residential setting with clear access to the catalogue and configurator.

Premium design shaped by light and living spaces

The first screenshot shows the visual direction: a contemporary home, generous glazing, natural colours and green accents associated with the NOVA Ferestre identity. The main photograph places the product in its everyday setting. Before entering the catalogue, visitors can see how windows relate to light, architecture and the experience of a living space. This makes the opening section relevant to the customer's intended outcome.

A catalogue organised around recognisable needs

The catalogue groups PVC windows, PVC doors, panoramic systems, balcony glazing and accessories. Each category corresponds to a need that customers can recognise without specialist knowledge. They can begin with the space they are improving and then explore profiles, opening arrangements and additional options. This sequence makes a broad product range easier to navigate.

Window diagrams and examples of dimensions

The second screenshot shows cards with familiar configurations: a two-sash window, a three-sash window and a balcony assembly. The drawings communicate proportions and dimensions, while product information sits beside an action for requesting a price. A visitor who does not know the technical name of a construction can recognise a similar arrangement visually.

The configurator prepares the details of a quotation

The NOVA Ferestre configurator allows visitors to choose the construction type, width, height, glazing, colour, quantity and installation option. A visual summary presents dimensions and calculated area. Actions are available for requesting a quotation and downloading the configuration. Customers can gather their preferences before speaking with a specialist instead of trying to describe every detail from memory.

Contact form and continuation through WhatsApp

The contact page brings together the telephone number, address, opening hours and a map link. The form requests a phone number and explains the processing of information needed to respond to the enquiry. It also describes the next step: after saving the request, WhatsApp opens so the visitor can review and send the message. The interface makes that sequence visible before submission.

Russian first, with a Romanian version

The website has separate addresses for its Russian version and Romanian version. Navigation, product categories, the configurator, articles and contact information follow the same logic. Visitors can select their preferred language while retaining a recognisable route through the offer. Russian is the primary version, and Romanian extends access for the local audience.

NOVA Journal helps customers understand their choices

The third screenshot presents the editorial section. Articles address specific questions: choosing windows, comparing double and triple glazing, and understanding condensation. These topics relate directly to decisions customers make before requesting an offer. The blog provides space for explanations that would be too detailed for a product card or an advertising message.

SEO structure and preparation for indexing

The SEO work includes organising pages around products and search intentions, relevant titles, descriptions and internal links. The public website provides an XML sitemap, robots.txt rules and canonical addresses. Russian and Romanian pages are connected through language annotations. Structured data describes the company, its activity, contact information and navigation, giving search systems explicit context for the information on the site.

Preparing content for discovery by AI systems

The AI visibility component focuses on making the offer understandable from public pages. The company name, product categories, location, contacts and explanations are organised consistently. Catalogue pages, articles and frequently asked questions provide explicit information, while structured data identifies important entities. These elements complement SEO and the ability of legitimate crawlers to access the content.

Security and preparation for Cloudflare integration

Security considerations accompany the design and development work. The website is available through HTTPS, and the contact form explains why information is requested. Privacy, cookie and terms pages are accessible from the footer. For a business receiving online enquiries, these elements help create an understandable interaction with visitors and provide a place for relevant information about the process.

Cloudflare integration is in preparation and represents the next stage of the protection work. Its configuration will need to preserve page availability, contact form operation and access for legitimate indexing crawlers. Keeping this stage distinct from already published functionality gives an accurate account of the project's current state. The website is live, and strengthening its protection remains part of its continuing technical development.

Preparing for Google Ads and Meta Ads

Advertising preparation starts with the destination. NOVA Ferestre provides distinct product categories, pages in two languages, relevant imagery and visible contact actions. These support a close connection between an advertisement and a suitable page, whether the message concerns apartment windows, panoramic systems or a configuration request. The website gives future campaigns a structured place to send interested visitors.

The meaningful actions for campaign evaluation include enquiries, calls and WhatsApp contact. Account configuration, event measurement and consent handling should be checked before advertisements are launched. The project is presented as prepared for that next stage. A published website and suitable landing pages establish the basis for promotion; active campaigns and measured commercial results require their own implementation and evidence.

What the project provides

NOVA Ferestre is completed and available online: a RU/RO website connecting products with preparation of an individual enquiry. Cloudflare integration remains a separate stage in preparation.

NOVA Ferestre cards showing diagrams and dimensions for two-sash and three-sash windows and a balcony assembly

Project detail

Diagrams make configurations easier to recognise. Final dimensions and specifications are confirmed after measurement.

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NOVA Journal articles in Russian about choosing windows, glazing and condensation

Project detail

The blog complements the catalogue with practical explanations about choosing and using windows.

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How we built the NOVA Ferestre website

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