Street Sport: digital marketing, tracking and content

ADS Moldova presents Street Sport through the work completed to promote and develop the digital presence of the multibrand stores. The project connected paid advertising, measurement of website activity, customer communication and content production. Each component had a practical purpose: bringing visitors to the offer, understanding results and supporting relationships with shoppers.

The store's website already existed. The activities described below concern marketing and improvements to that existing platform. This account covers completed project work and does not indicate current management of the store.

The objective: connecting promotion with the online store

Work for Street Sport included advertising campaigns, technical configuration, customer communication and content about the brands sold by the stores. The objective was to present the offer consistently across advertisements, the website and communication platforms.

A multibrand store needs visibility for its products and offers, together with tools for measuring visitor actions. The project addressed both needs through improvements to the existing digital presence.

An offer promoted in an advertisement should remain recognizable on the page the visitor reaches. Campaign materials, website visuals and brand articles were treated as parts of the same communication. The project account therefore starts with the tasks actually completed and the role each played in the customer's journey.

Meta Ads and Meta Pixel configuration

Meta campaigns were created to promote the store and its offers. Meta Pixel was installed and configured on the website to connect advertising activity with visitor actions.

A positive ROI is reported for the Meta campaigns during the project period. An exact percentage is not published, and this result is not extended to every campaign or to other periods.

Measurement setup complemented the preparation of advertisements and visual materials. Interest in an advertisement and a commercial outcome are different things; tracking helps examine the connection between them.

Google Search, Performance Max and Google Tag

Google Search and Performance Max campaigns were created, and Google Tag was connected to the website. These implementations complemented Meta promotion and expanded the store's advertising mix.

Search addresses interest expressed through search queries, while Performance Max offers another advertising format within Google's ecosystem. These campaigns are described as completed implementations; the positive ROI mentioned in this case refers to Meta.

Campaigns and tracking were handled together to connect promotion with its destination: the store's website. That connection matters to a business using several channels, because each platform presents the offer in a different setting. The project includes work with both Google campaign formats without attributing unverified commercial results to each channel.

Zoho for email marketing and communication after purchase

The company already had a database of approximately 2,000 customer email addresses. Zoho was integrated for communications such as offers and thank-you messages after a purchase.

The integration provided a dedicated tool for communication with existing customers. The address count describes the database available at the time of the project, rather than new customers generated by advertising.

The purpose of this component was to continue communication after a store visit or purchase. An offer and a thank-you message serve different purposes, but both can form part of the relationship with a shopper.

Cloudflare: measures against DDoS, spam and bots

Cloudflare protection was added to the website, with measures against DDoS attacks, spam and unwanted automated traffic. This technical work complemented promotion by improving protection of the destination to which visitors were directed.

The work concerned the infrastructure of the existing platform. Technical protection and advertising were treated as complementary activities.

Traffic brought in through advertising reaches infrastructure that needs to remain accessible to real users. Adding Cloudflare was part of the attention given to that journey.

Creating the blog and writing brand articles

The website did not have a blog section. One was created and populated with articles about the brands sold by Street Sport.

The blog added an editorial space alongside product pages and store offers. Articles made it possible to present brands in a longer format than an advertisement allows.

For a multibrand store, content can explain the context of an offer and the identity of the brands it carries. Writing the articles supported the store's communication and provided material that could be shared on other platforms.

Promotional creatives, offers and website materials

Promotional materials were produced for offers and discounts, including visual elements for the website. The work combined commercial messaging with design used in campaigns and the store's presentation.

These changes supported product promotion on the existing platform. They included preparing creatives and improving the visual presentation of offers.

Visual materials help people recognize and understand an offer quickly. An advertising image and a promotional element on the website should support the same message even when they use different formats. In the Street Sport project, creative production complemented campaign management and written content.

Presence on Telegram, LinkedIn, Pinterest, Blogger and X

Accounts were created on Telegram, LinkedIn, Pinterest, Blogger and Twitter, now called X, with groups or channels where the platform format suited them. The purpose was to expand the points of contact between the store and its audience.

These profiles complemented the website, blog and advertising campaigns. The work included creating and organizing the presence on those platforms.

Each platform offers a different setting for content: visual collections, articles, updates or community messages. Creating these profiles gave the store additional spaces for sharing materials.

BOSS video: filming in the store, editing and publication

A video featuring the BOSS brand was filmed in the store, then edited and published. The work covered production from filming on location through to preparing the finished material.

This example adds to the content side of the project: alongside text and static creatives, video was produced in the store's real setting.

Filming in the retail space connected the material to the products and the environment in which they were presented. Editing and publication turned the recorded footage into a usable piece of communication.

Results and the contribution presented in the portfolio

The Street Sport project brings together Meta campaigns with a reported positive ROI, Google Search and Performance Max campaigns, Meta Pixel and Google Tag configuration, Zoho integration, Cloudflare protection, a blog and promotional content. These are the activities presented in the ADS Moldova portfolio.

The practical result is a connection between several marketing and content activities around an existing store. The account focuses on implementation and the reported result of the Meta campaigns.

This case is relevant to businesses that already have a website and need work on promotion, measurement and communication. Individual tasks can serve different purposes, from explaining an offer to introducing an email marketing tool. Street Sport illustrates that combination of work in the ADS Moldova portfolio, with a clear description of the contribution to the existing platform.

See the Street Sport case study for a project overview. For similar work, ADS Moldova offers Meta Ads, Google Ads, email marketing, Cloudflare protection and video production and editing.