Street Sport: digital marketing, tracking and content

Work for Street Sport included advertising campaigns, technical configuration, customer communication and content about the brands sold by the stores. The objective was to present the offer consistently across advertisements, the website and communication platforms.

A multibrand store needs visibility for its products and offers, together with tools for measuring visitor actions. The project addressed both needs through improvements to the existing digital presence.

Meta campaigns were created to promote the store and its offers. Meta Pixel was installed and configured on the website to connect advertising activity with visitor actions.

A positive ROI is reported for the Meta campaigns during the project period. An exact percentage is not published, and this result is not extended to every campaign or to other periods.

Google Search and Performance Max campaigns were created, and Google Tag was connected to the website. These implementations complemented Meta promotion and expanded the store's advertising mix.

Search addresses interest expressed through search queries, while Performance Max offers another advertising format within Google's ecosystem. These campaigns are described as completed implementations; the positive ROI mentioned in this case refers to Meta.

The company already had a database of approximately 2,000 customer email addresses. Zoho was integrated for communications such as offers and thank-you messages after a purchase.

The integration provided a dedicated tool for communication with existing customers. The address count describes the database available at the time of the project, rather than new customers generated by advertising.

Cloudflare protection was added to the website, with measures against DDoS attacks, spam and unwanted automated traffic. This technical work complemented promotion by improving protection of the destination to which visitors were directed.

The work concerned the infrastructure of the existing platform. Technical protection and advertising were treated as complementary activities.

The website did not have a blog section. One was created and populated with articles about the brands sold by Street Sport.

The blog added an editorial space alongside product pages and store offers. Articles made it possible to present brands in a longer format than an advertisement allows.

Promotional materials were produced for offers and discounts, including visual elements for the website. The work combined commercial messaging with design used in campaigns and the store's presentation.

These changes supported product promotion on the existing platform. They included preparing creatives and improving the visual presentation of offers.

Accounts were created on Telegram, LinkedIn, Pinterest, Blogger and Twitter, now called X, with groups or channels where the platform format suited them. The purpose was to expand the points of contact between the store and its audience.

These profiles complemented the website, blog and advertising campaigns. The work included creating and organizing the presence on those platforms.

A video featuring the BOSS brand was filmed in the store, then edited and published. The work covered production from filming on location through to preparing the finished material.

This example adds to the content side of the project: alongside text and static creatives, video was produced in the store's real setting.

The Street Sport project brings together Meta campaigns with a reported positive ROI, Google Search and Performance Max campaigns, Meta Pixel and Google Tag configuration, Zoho integration, Cloudflare protection, a blog and promotional content. These are the activities presented in the ADS Moldova portfolio.

The practical result is a connection between several marketing and content activities around an existing store. The account focuses on implementation and the reported result of the Meta campaigns.