Android apps and ASO from €700: how our new service can help your business

ADS Moldova has added a new service: Android mobile app development for Google Play, with initial app store optimization, starting from €700. It is intended for businesses and projects that need a dedicated phone experience built around a specific customer task, rather than a collection of screens without a clear purpose.

An app can make it easier to access a service, browse a catalogue or send a request. Its value depends on the problem it solves. This guide explains our Android development and ASO service, what the starting offer means and how a focused first version can support a business or a growing project.

What the new service includes

The service covers defining an initial version, designing the Android interface, developing the agreed features, testing and preparing the app for submission to Google Play. We also work on its store presentation: initial ASO research, a title, descriptions and screenshots that explain what the product actually does.

Potential uses include a business with returning customers, an educational project, a service provider or a specialist catalogue. These are illustrative situations, not claims about Android apps already delivered by ADS Moldova. Every project has different requirements, and the final proposal must reflect the functions that are genuinely needed.

Before choosing a technical approach, we clarify the audience and the main task. If visitors only need to find a phone number once, a website may be sufficient. If they return regularly to complete the same activity, an app becomes a more relevant option to explore.

Start with a problem, not a screen count

A useful brief can begin with one sentence: “Our customers need an easier way to request maintenance.” That gives direction to the opening screen, request form, confirmation and the process used by the team receiving it. A project becomes easier to plan when we know who uses it and why.

We ask what customers do today, where they lose time and which information they repeatedly provide. Sometimes the missing piece is a structured form. In other cases, users struggle to find a service or understand what happens after a request. The app should reduce those difficulties instead of simply moving website content onto different screens.

The outcome is a shared priority: one main function that must work well from the beginning. Secondary features can be planned separately. This prevents the initial release from becoming crowded and consuming the budget before the essential customer journey has been properly tested.

What “starting from €700” means

The published price is a starting point for an initial version with a defined purpose and an agreed scope. It is not a monthly subscription or a universal fixed price for every application. The number of screens, feature logic and required integrations influence the final proposal.

The advertised package includes a brief and structure, Android interface design, agreed functionality, testing, fixes for identified issues, preparation and submission to Google Play, and initial ASO. To make the proposal useful, we specify what the application must do and what the first delivery will contain.

User accounts, payments, push notifications, CRM connections and administration tools can be evaluated when required. They are not all automatically included in €700. Hosting, external services, platform fees, advertising spend, maintenance and additional features are agreed separately. An initial estimate becomes meaningful when these boundaries are visible to everyone involved.

How a service business could benefit

Consider a hypothetical company receiving incomplete requests through messages every day. An operator has to ask again about the service type, location and preferred time. An app with a defined flow could request that information in order and confirm that the enquiry has been sent.

The potential benefit is a more organised process for both customers and staff. However, the application does not replace internal coordination. Someone must check incoming requests, respond and handle incorrect details. Without that operational process, even an attractive form can lead to delays and frustrated customers.

If a working system already exists, we can assess a connection to tracking and CRM. The integration needs a clear description: which information is transferred, in which direction, and what happens when the external service is unavailable. This helps the app fit into daily operations instead of becoming another disconnected channel.

A catalogue or an educational project

For a specialist catalogue, an app could organise products or services into categories and simplify enquiries. The first release does not necessarily need a complete commerce system. It may be more useful to validate navigation and customer interest before adding payments or complex ordering functions.

For an educational project, the starting point could be organised access to learning materials and a clear content structure. Subscriptions, personal progress, offline downloads and authentication are separate requirements to assess. The important questions are how a user reaches the right material and who keeps the content current.

Both examples depend on maintained information. An outdated catalogue or a difficult course does not become useful just because it appears in an app store. Responsibility for content, corrections and updates should be established during planning. A small, accurate collection is often easier to support than an ambitious structure with empty sections.

Design for real phone use

Design begins with information hierarchy: what people see first, what they can do immediately and where they can find help. We aim for readable screens, recognisable actions and forms that request only necessary information. The interface should explain the next step without requiring a separate tutorial for an ordinary task.

Less visible states also need attention: loading, a lost connection, empty results and a failed submission. A clear explanation and a way to retry can matter more than a decorative effect. Animation can help users understand a transition, but it should not obstruct the task they came to complete.

The experience needs checking on different screen sizes and with realistic text lengths in the chosen languages. A translated button must not hide an important action. The languages included in the product and the translations required are agreed in the brief rather than assumed to be part of every project.

What ASO does for discovery

ASO means improving an application's presentation in the store. Its purpose is to help suitable users understand the problem the product solves and decide whether to install it. We consider search intent, title wording, description clarity and visual materials, keeping those elements connected to actual functionality.

Google's explanation of app discovery identifies relevance and experience quality as important factors. ASO does not guarantee a fixed position or an installation count. Paid promotion is a separate activity.

In practical terms, we avoid repetitive descriptions and promises that the product cannot support. A screenshot can show a specific task, while accompanying text explains who benefits. An installation should begin with realistic expectations; otherwise, early interest may quickly turn into abandonment when the experience does not match the listing.

From an idea to a Google Play submission

The proposed process begins with a brief and a defined first release. Screen structure, design and development follow. Before launch, we check important journeys and fix identified problems. Store materials are prepared alongside the product, rather than treated as an afterthought once development is finished.

Google's app setup guide explains the role of Play Console and the required information. The account should belong to the client, and applicable account checks and testing requirements need to be completed before distribution.

Preparation and submission are different from approval. Google controls review, and timing also depends on the account, testing and any additional requests. We therefore do not promise automatic acceptance or a fixed publication day before understanding the project's circumstances. A realistic schedule makes room for these external steps and identifies who must provide the necessary information.

Test complete tasks, not just individual screens

It is not enough for each screen to look good on its own. We test the whole journey: opening the application, finding information, entering details and receiving a clear result. We check what happens when a required field is missing, a connection is slow or a button is pressed repeatedly.

For the client, a short set of acceptance scenarios is more useful than a general impression. For example: “A valid request reaches the agreed destination, and the user sees confirmation.” A statement like this makes delivery verifiable and helps identify issues before the product reaches its audience.

Further testing can also be needed after launch, within the agreed services. Content changes, external integrations and operating system updates may introduce new situations to check. Maintenance should therefore be discussed explicitly, including responsibilities and the conditions for additional work, instead of being left as an undefined assumption.

Measure whether the application helps

Installations alone do not tell us whether a project supports the business. Depending on the agreed measurement tools, we can examine how many people reach the important action, how many valid requests are sent and where users get stuck. Measurement events should correspond to a real objective rather than an impressive number of dashboards.

For a service app, one useful question is whether enquiries contain enough information for staff to respond. For a content project, it matters whether users find what they need and return. We compare findings with the previous way of working without automatically attributing every business change to the application.

Direct conversations can also reveal useful feedback. A recurring complaint about a confusing field may point to a more valuable improvement than a new feature. Later priorities should reflect the frequency of the problem, its impact on users and the effort required to address it.

Android app, website or PWA?

These options can serve different purposes. A well-built website presents a business and can be opened immediately from a link. A progressive web app starts from the web experience and can be installed through a browser. The new service focuses on an Android application prepared for Google Play distribution.

The choice depends on audience behaviour, required features, budget and the ability to maintain the product. Sometimes the website remains the main discovery channel while the app supports returning users. We do not recommend an app simply to add another presence; customers need a sufficiently useful reason to install it.

Development for iPhone is discussed separately. Likewise, a feature available on the web should not be assumed to work identically across every platform. Clarifying these differences early helps prevent misunderstandings and creates a realistic development plan with sensible priorities.

Prepare for the first conversation

Bring a short description of your audience, the main problem and the action you want to simplify. Add sample content, available branding, desired languages and the systems you already use. A complicated technical document is not necessary; concrete information about the business is more helpful at this stage.

Separate essential functions from ideas for later. Identify who will manage content and who can review the result from the customer's perspective. If an important deadline exists, explain why it matters so that the plan can account for both development and external review steps.

The Google Play app development and ASO page contains the offer starting from €700 and answers to common questions. You can send us your project idea to define a useful first version, a budget matched to its features and a launch process. The aim is a product that makes an activity easier, not merely another icon on a phone.