Parfumelo: off-page SEO and local publisher placements

Parfumelo sells Arabian perfumes in the Republic of Moldova. Its website, catalogue and visual identity already existed. ADS Moldova’s contribution to this engagement was off-page SEO: purchasing external placements that introduce the brand and provide a route to the store.

The portfolio screenshot identifies the client’s website. Its design, development and commerce features are not services we delivered as part of this collaboration.

We purchased backlinks and paid placements on ZUGO and EA.md, established publications in Moldova. This form of exposure can introduce a brand to readers beyond its own website and support referral visits to the store.

The ZUGO article about Arabian perfumes and the EA.md article “Cum alegi un parfum arabesc care ți se potrivește: ghid pe familii olfactive și bugete” are part of the completed placements for Parfumelo. Links to both articles and their social distribution posts are included below. We do not assign unverified authority scores or performance figures to these publishers.

The links below bring together the ZUGO and EA.md articles, Facebook posts from both publications and the ZUGO Telegram post. The articles provide an editorial context for the store, while social channels distribute the material to other audiences.

The five links document two articles and three social posts. A social post and an article backlink differ in their access context, visibility and measurement.

The report covers 17 September–14 October 2026. During the 28 days in the report, Parfumelo recorded 205 organic clicks and 1.74K Google impressions. Average CTR was 11.8%, with an average position of 8.3. The chart shows visibility and clicks increasing in the second half of the period, following the link-building stage.