MotiWin: an online store built around play and storytelling

The first screen uses a large illustration of mountains, characters and a product at the centre of an adventure. Rounded white navigation and expressive typography create a clear contrast with the background. The brand’s atmosphere connects with access to its collection.

We organised the page so visitors can discover the MotiWin story and find their way towards games or books. The visual presentation supports the products and the project’s personal character.

The store separates its collection into games and books. Search, price and availability filters, and sorting offer several ways to find a product. Visitors can also choose a grid or list view.

At the time of review, the available products presented were the game Atinge Culmea and the book Pe funia chemării. They illustrate the store’s structure, with the available collection kept distinct from games announced for the future.

The game page combines an image gallery, description, price, availability and quantity selection. Visitors can continue towards an order, add the product to their cart or save it to favourites. Delivery and returns information remains accessible on the same page.

This journey supports both discovering the product and deciding what to buy. Images can be enlarged, while related products provide a natural connection between the game and book.

The menu brings together search, favourites, account and cart alongside collection pages and contact information. These features complement the brand’s editorial presentation with familiar online shopping tools.

We organised a clear path from the first image to a product and the following order steps. The product page also explains that an order can be placed without an account.

The website presents delivery in the Republic of Moldova to an address or Nova Post branch. It explains payment on receipt and online through Nova Post platforms for cash-on-delivery shipments after parcel registration.

At the time of review, the store states that direct website payment will become available after its processor is activated. This case study preserves that distinction: the options presented through Nova Post are separate from card payments collected directly on the website.

Alongside the available collection, the website includes games in development and pages about the brand’s story. Future products are presented separately, with an explanation that they cannot yet be ordered.

This gives the collection room to expand while keeping the visitor’s journey understandable. The project can continue adding product presentations and content within the same visual identity and navigation structure.